Virtual Reality, Real Empathy

Amnesty International recently reported a 16 percent increase in signups for direct debit contributions after the first week of their Aleppo VR campaign. UNICEF New Zealand did a similar campaign on Syrian refugees and reported a twofold increase in donations.

“There’s numerical data from UNHCR showing that people will donate more from a VR experience than other forms of media.” – Aaron Koblin, co-founder and CTO, VRSE

Virtual reality offers the opportunity to see the world through a fresh pair of eyes. You are stepping inside a moment, a place, a community other than your own.

Read the full article here.

Read about Amnesty’s Aleppo VR campaign here.

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