Amnesty International recently reported a 16 percent increase in signups for direct debit contributions after the first week of their Aleppo VR campaign. UNICEF New Zealand did a similar campaign on Syrian refugees and reported a twofold increase in donations.
“There’s numerical data from UNHCR showing that people will donate more from a VR experience than other forms of media.” – Aaron Koblin, co-founder and CTO, VRSE
Virtual reality offers the opportunity to see the world through a fresh pair of eyes. You are stepping inside a moment, a place, a community other than your own.
Read the full article here.
Read about Amnesty’s Aleppo VR campaign here.